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Writer's picturePerrine Vallet

Isbjörn Adventure is live

And that’s a major milestone for all parts involved!

We are thrilled to announce the official launch of Isbjörn Adventure, Isbjörn of Sweden’s immersive experience platform, designed to inspire families to explore the great outdoors together! This project marks not only a huge step for Isbjörn of Sweden but also a significant achievement for us at Your Brand Travel, as they are the first client to sign up with our company.


It sure has been a lot of hard work, but what an incredibly fun and rewarding journey. Our team has poured their heart and soul into creating a platform that goes beyond simply promoting outdoor gear – it offers Isbjörn of Sweden’s customers innovative, immersive, and engaging ways to connect with the brand. Isbjörn Adventure opens the door to a wide range of tailored adventures and trips. From fairytale cottages in Lapland and treehouses in Dalecarlia to Siberian Huskies, sheep, and draft horses in Northern Sweden, and kayaking in Stockholm’s archipelago, Isbjörn Adventure offers something for every family. Each experience is carefully curated to ensure that kids and parents alike can enjoy the wonders of the natural world while creating fun, long-lasting memories.


The platform transforms customer engagement from storytelling to "storydoing”, as families and children can now become active participants in Isbjörn of Sweden’s world, taking on outdoor challenges, building memories, and learning about sustainability along the way.


Maria Frykman, CEO of Isbjörn of Sweden, shared her excitement about 
the platform:

"By integrating the actual adventure into our product offering, we create a stronger bond with our customers and take our Loyalty Program to an entirely new level. Every adventure sold renders bonus points for the consumer, which can be used toward their next purchase."


Partnering with Maria Frykman and the Isbjörn of Sweden team was an incredible experience. Their trust and vision were instrumental in making this project a reality, and we couldn’t be more thrilled to have them as our first client. Their passion for sustainability, adventure, and community aligns perfectly with the values we hold at Your Brand Travel.


The project also marks the beginning of our mission to democratize immersive brand experiences, a realm previously dominated by the biggest global companies. Our SaaS solution makes these engaging experiences accessible to brands of all sizes, giving them the power to deepen their connection with customers through real-life adventures.


At Your Brand Travel, our mission is simple: we help brands build loyalty, grow communities, generate leads, and boost sales – all through unique, immersive experiences aligned with their identity and products.


We are hard at work adding new features to our platform, including innovative ways to connect e-commerce with real-life experiences, making it easier than ever for brands to create meaningful connections with their customers. With Isbjörn Adventure as our first launch, the road ahead looks brighter than ever. Now we are eager to continue this adventure and look forward to helping more brands harness the power of immersive experiences. Stay tuned for more updates, and check out www.isbjornadventure.com to see the magic unfold!



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