Isbjörn of Sweden is a renowned Swedish brand specializing in high-quality outdoor clothing for children. Founded in 2005 by entrepreneurs and mothers Maria Frykman Forsberg and Camilla Schmidt and named after the resilient polar bear, the company’s goal is to create durable, functional, and sustainable outdoor clothing for children aged 0 to 16, keeping them comfortable and protected thanks to outstanding garments designed for harsh climates and rugged use.
The brand is strongly committed to sustainability, as reflected in its careful selection of eco-friendly materials and ethical manufacturing practices. Isbjörn supports environmental initiatives and partners with organizations to preserve the natural landscapes that inspire their designs.
We are very proud that Isbjörn of Sweden is one of the first brands to sign with Your Brand Travel to explore the exciting opportunity of expanding their customer offering as an outdoor and ski brand to also include tailored adventures and trips for their customers.
In just a few weeks, they will introduce Isbjörn Adventure, their very own experience platform. The aim? Offer customers innovative, immersive and engaging ways to connect with the brand. Maria Frykman, CEO, wrote: “We are really excited to share the upcoming news later on this fall, launching Isbjörn Adventure. Our aim as a brand is not only to equip kids and youngsters for the daily adventures, but also to inspire young families to get out there and experience the Outdoors together! We need less screen time for our kids (and adults) and more time spent in nature."
Stay tuned and check our website for more information:
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