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Supporting Isbjörn of Sweden's circular journey with immersive experiences


We’re thrilled to share exciting news from our client, Isbjörn of Sweden! They have just launched a new circular concept, Re.Explore, in collaboration with innovative circular fashion platform Ninyes Inc. This initiative aims to extend the life of Isbjörn of Sweden’s high-quality, adventure-ready children’s garments, allowing them to be cherished by multiple families over and over again, thus reducing their environmental impact.


"The level of circularity within the textile industry is still very low. For us as a brand, it is an extremely important component to establish in order to become fully circular in line with our climate goals for 2030. The key is to create a seamless customer journey, one that is profitable for all parties involved, along with a logistical process that minimizes environmental impact. It has proven to be no easy equation for the industry to solve," says Maria Frykman Forsberg, CEO of ISBJÖRN of Sweden.


For Isbjörn of Sweden, Re.Explore marks a significant milestone toward achieving their climate goals for 2030. It encourages customers to contribute to a sustainable economy by purchasing or selling pre-loved garments, fostering environmental responsibility and ensuring that each piece continues its journey with new young adventurers, keeping it out of landfills and building a community of conscious consumers.


The whole team at Your Brand Travel is very excited to support Isbjörn of Sweden on this journey and to encourage families to embrace the brand's values. Another step in Isbjörn of Sweden’s commitment to sustainability is recently launched Isbjörn Adventure, which we’ve had the pleasure to work on and develop. Isbjörn Adventure is an immersive brand experience platform that invites customers to fully experience the brand by engaging in adventures that create unforgettable memories for both kids and adults, inspiring connections to nature and a commitment to sustainability.


Through Isbjörn Adventure, families can explore breathtaking regions across Sweden from the serene landscapes of Northern Sweden to the vibrant natural beauty of Dalarna. This platform we’ve developed seamlessly blends product ownership with experiential travel, offering journeys that expand Isbjörn of Sweden’s sustainabilty focus, complementing the durable and eco-conscious design of their garments.


Ready to embark on an adventure and explore all that Isbjörn of Sweden has to offer? Visit Isbjörn Adventure and start planning your next journey! And of course, gear up properly for your adventure at either https://www.isbjornofsweden.com/en or https://www.isbjornofsweden.com/en/isbjorn-reexplore



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