About us
Innovative immersive brand experience
For us, travel is personal and individual. That’s why we have been working hard to create new ways of experiencing it – ways that bond travelers and brands together in a fun and engaging way. With our brand experience platform, we aim to take brands and their customers to the next level - moving from brand storytelling to brand storydoing.
At Your Brand Travel, we think that the future of brand growth depends on the experiences they offer, and the emotional connection that spark from providing engaging, personalized experiences closely linked to their products. It's all about taking an extra step so that customers not only hear a brand story, but fully live and enjoy it. Through our immersive brand experience platform, we set brands apart and leave a lasting impression on their customers.
Our story
2021
Tamer Khairy, an entrepreneur with over 20 years of experience in the tourism industry, began his journey while studying Business Development in the Hospitality Industry. His project aimed to use travel experiences to enhance customer loyalty.
As he delved deeper into his research, Tamer noticed that major brands across various industries were starting to include travel experiences in their strategies. However, these efforts required significant investments,
primarily focused on loyalty but not directly connected to their core business.
He envisioned a solution where travelers could easily access their favorite
brands, find all their travel essentials at competitive prices, and ultimately
save time and money. This idea inspired him to create a platform that
could offer thousands of brands the same travel opportunities as what
others were developing, but at a fraction of the cost. His objective was to
seamlessly integrate experiences into these brands, therefore boosting
loyalty and engagement, generating leads and increasing sales in their
primary operations.
2022
Tamer Khairy first presented his idea to Karin Gydemo Grahnlöf and Linda Wasell, seasoned travel professionals and consultants to various tourism organizations, tour operators, and hotels in the Nordics. They loved the concept and saw the possibilities it could create, making them the first to embark on this entrepreneurial journey. Tamer and his fellow students Mats Eriksson and
Mansour Norozi decided to join forces and partner up. And just like that, Your Brand Travel was born.
Based on feedback from major Swedish brands, hotels, travel providers, and visualized our solution with our talented UX designer Robin Brandhild, who joined the team. Together, we carefully honed the design, step by step, to ensure it met the needs
and preferences of all stakeholders involved.
We've had the privilege of being a part of BizMakers Business Incubator and later, Startup Norway's Nordic Travel Tech Incubator. Recently, Your Brand Travel was classified as an innovation with our effective AI solution that allows brands to make personalized recommendations to their customers. With our home base in Örnsköldsvik, in the beautiful Swedish high coast, the company is rapidly growing.
2023
In 2023, we were truly humbled to receive the recognition of being selected as finalists in the Venture Cup Sweden Northern Region competition and recognized as one of 103 innovative young ideas in Sweden for 2023 by Företagarna, Sweden's largest organization for entrepreneurs. They feature our 2 youngest founders Mansour and Robin. This was a significant milestone for us.
Throughout the year, our team has been working tirelessly on the business development phase. We've been actively engaging with various stakeholders, forging partnerships, and spreading awareness among brands in Sweden, our home market.
The primary focus of the year was on the actual development of our experience platform. We've been dedicated to creating a robust and user-friendly platform that meets the needs of brands, travel suppliers and travelers alike. Our platform is due to be launched with our first brand mid 2024, marking an exciting step forward in our journey. We're eager to see the impact it will have on the travel experience industry and the opportunities it will unlock for our partners.