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Venture Cup has been promoting Swedish growth since 1998. Founded by Mc Kinsey and Gothenburg’s Chalmers University, the competition is...

Aug 20, 20241 min read

Tell us a little bit about yourself My name is Karin, I was born and grew up in Karlstad, on the shores of Vänern, Sweden's largest lake,...

Jul 16, 20243 min read

Tell us a little bit about yourself My name is Perrine Vallet, I am originally from Paris, France and have lived in Spain, Scotland and...

Jun 25, 20243 min read

Tell us a little bit about yourself. My name is Mansour Norozi, I am 25 years old, and I grew up in Örnsköldsvik where I still live...

Jun 5, 20242 min read

Tell us a little bit about yourself. My name is Mats, I am 49 years old and I Iive with my partner Hans and our cat in Husum, in the...

May 22, 20243 min read

101

In today's rapidly evolving retail landscape, brands are constantly seeking innovative ways to connect with consumers and drive growth....

May 16, 20243 min read

In the age of digital dominance, where virtual connections prevail, emphasizing the significance of cultivating a tangible brand...

Jan 2, 20242 min read

During economic downturns and amid rising inflation, customers tend to become increasingly price-sensitive and develop new consumption...

Nov 8, 20232 min read

Ecommerce businesses are investing significant time and resources in acquiring new customers. However, with rising acquisition costs and...

Oct 7, 20232 min read

Fashion giants like Louis Vuitton and Bulgari have their sights set on the hospitality industry, and these brands are no strangers to...

Sep 24, 20232 min read

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