We are thrilled to announce that Greg Pesik, a seasoned leader with over 30 years of experience in operations, technology, and business strategy, has joined the Advisory Board of Your Brand Travel. With his matrix of skills and insights gained in the industries that have been at the forefront of change, innovation, and disruption, Greg has been responsible for the tactical roll out and messaging that has advanced profitability and growth. He will play a pivotal role in guiding our company as we continue to revolutionize the way brands connect with their audiences through immersive travel experiences. "I'm genuinely excited to join Your Brand Travel’s board”, said Greg. “Your Brand Travel is at the forefront of using travel to enhance a retailer's customer loyalty and open a new product sales channel."
Greg’s career is a testament to his strategic acumen and leadership in the technology sector. He has led or participated in 3 software company exits as a CEO, Board Member, and SVP of Global Sales. He is an advisor/mentor for Plug and Play, a global accelerator of emerging and growth-stage technology and service companies.
As the Founder of ProVision Partners, an advisory services firm specializing in growth strategies, digital transformations, M&A, and enhancing go-to-market capabilities, Greg has advised a wide range of technology providers. His recent successes include leading the sell-side advisory for an Indian-based company for multiple potential acquirers. Prior to founding ProVision, Greg held prominent positions such as Managing Director and Practice Lead at Accenture's Applied Intelligence group and Chief Strategy Officer for EveryMundo, where he helped deliver cutting-edge performance marketing solutions to the airline industry.
As the former President and CEO of Passkey International, Greg has been credited with architecting the company’s global expansion, making it the hotel industry’s most widely deployed group reservation technology, processing nearly $7 billion in client transactions back in 2014. After multiple strategic offers, Passkey was ultimately acquired by Vista Equity Partners.
Prior to joining Passkey, Greg worked as SVP of Sales for Talus Solutions, where he was responsible for sales of enterprise revenue management solutions and instrumental in the $330M acquisition of Talus to Manugistics, now JDA Software.
In addition to his executive roles, Greg has also served as an experienced mentor and advisor for emerging and growth-stage companies and private equity firms, both domestically and internationally.
Greg’s achievements have not gone unnoticed. He was recognized as a “Top 40 under 40 CEO” by the Boston Business Journal and was a finalist for Ernst & Young’s Entrepreneur of the Year award. He is also a respected academic contributor, having been a guest lecturer at renowned institutions such as Cornell University, the University of Denver, ESSEC International Business School in Paris, and Florida International University.
Greg holds an MBA from the Johnson School at Cornell University and a Bachelor of Science degree from the Cornell School of Hotel Administration.
At Your Brand Travel, we are excited to leverage Greg’s experience and expertise as we continue to push the boundaries of what is possible in immersive brand experiences. Greg’s guidance will be key in helping us deliver unparalleled adventure packages that allow brands to engage with their audiences in meaningful and transformative ways. Together, we look forward to creating unforgettable experiences that bring brands to life in a truly unique manner.
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